USING LONG FORM STORYTELLING TO TRAIN FRAGRANCE

Scent is experience and experiences deserve to be shared. In beauty, fragrance relies heavily on story telling.

Here are two such stories.

For Pretty, a fragrance launched over a decade ago, we wrote a story used for sell-in and PR - a mood piece to set the tone of the launch.

For the White Tea Collection, we created a “Choose Your Own Adventure” story to train the fragrance, and as a unique tool for folks to find their fragrance match. Enjoy!

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